Animal Planet Unveils Revamped Logo

A Modern Twist on a Classic Design

The iconic Animal Planet logo has undergone a transformation, retaining the essence of the original while introducing a fresh and invigorating look. Unveiled on February 3, 2008, the new logo is the result of collaboration with Dunning Eley Jones, a renowned design firm.

The updated logo features a leaping leopard against a vibrant blue background, symbolizing the channel's commitment to showcasing the beauty and wonder of the animal kingdom. The leopard's dynamic posture conveys a sense of movement and agility, reflecting the diverse and captivating content that Animal Planet delivers.

While the original logo's core elements have been preserved, the new design has several notable enhancements. The use of gradients creates a sense of depth, giving the logo a more lifelike and dynamic appearance. The typography has also been refined, with a bolder and more legible font that conveys a strong and confident message.

The revamped logo represents Animal Planet's ongoing dedication to providing viewers with high-quality documentaries, reality shows, and wildlife specials. It is a reflection of the channel's commitment to engaging, educating, and inspiring audiences of all ages with its captivating stories about the incredible diversity and wonder of Earth's animal inhabitants.